The Weekly Wrap: July 4 - July 10
UFC 100, set for Saturday in Las Vegas, has the potential to be the
most lucrative show in UFC history and the most-bought non-boxing
event in...
The Weekly Wrap: May 16 - May 22
The Ultimate Fighting Championship’s marketing train was in full
effect this past week, as the company launched its go-home hype for
UFC 98
The Weekly Wrap: April 25 – May 1
In a stretch of provocative matchmaking across the mixed martial
arts spectrum, the UFC announced an intriguing and marketable test
for middleweight champion...