The Fight Business Podcast: UFC $9.2 Billion Evaluation

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Welcome back to the Fight Business Podcast, Patrick Auger's weekly show dedicated to the business side of mixed martial arts. This week Patrick discusses UFC 268 selling 700k PPVs domestically, the new UFC evaluation of $9.2 billion by the investment firm, "Piper Sandler," and has an in-depth look into how UFC fighter pay affects the UFC business model.

TIMESTAMPS:

(00:00) Intro
(01:52) UFC 268 sells 700k pay-per-views in the USA and the UFC's current PPV draws.
(14:19) Piper Sandler values UFC at $9.2 Billion.
(33:02) Did Caleb Plant make more vs Canelo than all UFC 268 fighters combined?
(42:16) Fighter Pay, Joe Silva and the UFC's negotiation tactics.